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The AM PM Supplement System That Builds Your Stress Shield

☀️ SeraDawn – A calm, steady focus for your mornings.

Cluster 1: HPA Axis Regulation & Stress Adaptation

  • Ashwagandha – Reduces CRH and ACTH signaling in the hypothalamus and pituitary, normalizing cortisol output.
  • Rhodiola rosea – Inhibits monoamine oxidase and enhances serotonin, dopamine, and norepinephrine signaling, improving alertness and stress tolerance.
  • Panax Ginseng – Increases nitric oxide synthesis and modulates the HPA axis to improve stamina and cognitive endurance.
    🧩 Together: These adaptogens stabilize the stress response and maintain energy without overstimulation.

Cluster 2: Mitochondrial Energy & Metabolic Regulation

  • Alpha-Lipoic Acid (ALA) – Acts as a redox cofactor in mitochondrial metabolism and regenerates glutathione, vitamins C and E.
  • Chromium (Polynicotinate) – Enhances insulin receptor activity and glucose uptake for balanced energy.
  • Vitamin C & Zinc – Support enzymatic reactions in ATP production and antioxidant defense.
    🧩 Together: Improve cellular energy efficiency and prevent mid-day fatigue.

Cluster 3: Antioxidant & Anti-Inflammatory Defense

  • Turmeric (Curcumin) – Inhibits NF-κB and COX-2 pathways; upregulates Nrf2 antioxidant genes.
  • BioPerine® (Black Pepper Extract) – Enhances bioavailability of curcumin and other nutrients.
    🧩 Together: Protect against oxidative stress from daily physical and mental load.

KICKSTARTER

🌙 SeraDusk – Deep restoration and recovery overnight.

Cluster 1: Neurochemical Calm & Sleep Induction

  • L-Theanine – Increases alpha-wave activity and modulates GABA, serotonin, and dopamine for calm alertness.
  • Valerian Extract – Activates GABA-A receptors, reducing neuronal excitability.
  • 5-HTP – Serves as a serotonin and melatonin precursor to improve mood and sleep onset.
    🧩 Together: Rebalance excitatory–inhibitory tone and support melatonin synthesis.

Cluster 2: Circadian Rhythm & Recovery Support

  • Tart Cherry – Natural source of melatonin and anthocyanins that modulate COX-mediated inflammation.
  • Magnesium (Citrate) – Regulates NMDA receptor excitability and supports muscle and nervous system relaxation.
  • Lemon Balm – Inhibits GABA transaminase and supports parasympathetic dominance.
    🧩 Together: Reinforce circadian timing and deepen sleep architecture.

Cluster 3: HPA Modulation & Overnight Repair

  • Ashwagandha – Lowers evening cortisol, enhancing rest and HPA recovery.
  • Zinc – Cofactor for DNA repair, melatonin synthesis, and immune modulation.
    🧩 Together: Promote tissue regeneration and restore hormonal balance overnight.

KICKSTARTER

The Story Behind The Ingredient Choices